VANARAMA

Leading on matchday social output for the National League sponsors.

I managed the Vanarama social media channels on National League matchdays, creating original reactive content and developing an engaging tone of voice to give relevance to the league sponsor – delivering an upturn in matchday engagement.

 

The National League is the top flight of English non-league, and Vanarama are the long-term sponsors.

 

This project came at an exciting time with former Premier League club Notts County and Ryan Reynolds’ Wrexham fighting for the title in the National League – a Hollywood storyline which was great publicity for the league sponsor to tap into.

Services Provided

 

  • Social media copywriting
  • Reactive content
  • Community management
 

Outcomes

 
  • 67% increase in reach over initial three month period
  • An average of 5million monthly reach on content
  • Collaborations set up with DAZN, TNT Sports and That Peter Crouch Podcast
  • Posts embedded into articles of national titles such as The Athletic and MailOnline
I’ve had the pleasure of working with Dan for the last three years, employing him to provide freelance social media cover for the Vanarama football social channels. Not only is Dan a very capable and trustworthy pair of hands who has a vested interest in the leagues he is covering, he has aligned with our tone and brand seamlessly in that time. He is able to produce high-quality social content without any input and I trust him to navigate the many nuances of non-League football social media circles. He is proactive, thinks outside the box and has a great knack for storytelling and understands how to get followers to engage with our brand. I could not have asked for anyone better to run our channels.

Tom Bodell

Sponsorship Manager - Vanarama
Promotion Final engagement tweet

Next Project

FIFA World Cup Qatar

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