Content creation for @FIFAWorldCup + broadcast partner channels
FIFA entrusted myself and a team of twelve to deliver their new vertical video strategy on the ground at the 2022 World Cup in Qatar, resulting in some of the most engaged content across owned channels.
Reporting directly to a Production Manager and working collaboratively with a venue production crew I worked as a Digital Content Producer for the duration of the tournament.
Overall, I produced access all areas content around 13 different national teams which was posted on @FIFAWorldCup Instagram and TikTok channels to an audience of over 60 million. Additionally, captured footage was sent worldwide to broadcast partners such as BBC Sport, FOX News, SBS and beIN Sports to include in their own social output.