During my time with one of London’s most iconic football clubs, I played a key role in elevating the Gunners’ organic social media presence across owned channels. Our content reached and engaged a combined audience of over 100 million followers globally.

A particular highlight was announcing the signings of high-profile players including Declan Rice, Kai Havertz, Jurrien Timber, and Raheem Sterling – with content that received season-high reach across channels.

On matchdays, I was entrusted with creating original, behind-the-scenes content and delivering exclusive coverage, offering fans an authentic and engaging inside look at the club.

In addition to social media content, I collaborated with the commercial team to activate brand partnerships and coordinated sponsored posts in line with club objectives.

It was a privilege to contribute to the club’s digital growth during such a pivotal period, and I take pride in having helped shape the voice and storytelling that connected the club with its global fanbase.