I was called upon by the legendary London club at the business end of the 2022/23 Premier League campaign to bolster their organic social media output ahead of the Gunnars’ title charge.

My work was spread across both the men’s first team and the women’s team, engaging a combined 100 million following with original content and providing access all areas coverage on matchdays.

I also engaged with commercial activations on social media and co-ordinated partnership posts with the wider team.

Arsenal eventually secured a second place finish and reached the UEFA Women’s Champions League semi-final. I was very proud to make my small contribution and help drive the social accounts at an exciting time for the club.