ENGLAND NATIONAL FOOTBALL TEAM

Bolstering the digital department during the Three Lions’ EURO 2024 campaign.

I was a part of England’s social media team at EURO 2024 for their best performing tournament, social media-wise, to date.

 

As a group we provided meaningful value across our channels to an audience of 112million over a seven week period, culminating in the Three Lions reaching the final in Berlin.

 

During this period I also supported the social output in the Lionesses Women’s EURO 2025 qualifiers against Republic of Ireland and Sweden.

Services Provided

 
  • Social media production
  • Live content coordination

Outcomes

  •  +525M video views, +90M engagements, +2M audience growth across England channels.
  • Statistically, England’s best-ever performing tournament on social media.
  • Most engaged national team on social media up to the semi-final stage out of 24 nations.

Nominated for Best Social Media Team

A huge thank you for everything you did to support our England Men's team during the EUROs. The content we produced was outstanding and we couldn't have done it without your contribution!

Adam Hulme

Senior Content Manager - England

Next Project

TNT Sports Cricket

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