TNT SPORTS CRICKET

Leading the social media output for TNT’s England cricket coverage

I was brought in to lead on TNT Sports’ coverage of the England against West Indies ODI and T20i series in late 2023 and the thrilling Test against India in the new year.

 

As the UK-rights holder, we leveraged reactive clips from the live feed alongside bespoke graphics and exclusive studio analysis with Sir Alastair Cook and Steven Finn to cover all the breaking news and big moments.

 

The digital output delivered a spike in following for the @CricketonTNT account and drove numbers directly to Discovery+, the broadcaster’s live and on-demand streaming service.

Services Provided

 
  • Social media production
  • Live match clipping + coordination
  • Content strategy

Outcomes
  • 12% uplift in followers on the cricket-specific X channel
  • All-time high in digital engagements during TNT cricket coverage
  • Organic content collaborations set up with Cricket District and The Barmy Army

 

Dan did a fantastic job as a freelance Social Media Manager for TNT Sports, working mainly on our cricket coverage. He took everything on board about our strategy quickly and delivered fantastic results both as part of a team and operating solo on some events. I would welcome the opportunity to work with Dan again in future.

Chris Mendes

Head of Social - TNT Sports

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