LIV GOLF

Leading the TikTok output for the professional golf tour.

Since 2023 I have managed the output for LIV Golf’s official TikTok channel, helping the golf tour get the most out of their vertical video output.

 

Tapping into Gen Z culture and keeping on top of current trends, we have manged to skyrocket the account to over 1million followers, whilst outperforming similar accounts on the platform.

 

The account benefits from live in-play coverage during the various tournaments as well as bespoke vertical video content with the star-studded roster of professional golfers such as Bryson DeChambeau, Jon Rahm and Cam Smith.

Services Provided

 
  • Vertical content creation
  • Live content coordination
  • Content strategy
  • Analytics

Outcomes
 
  • Became first LIV Golf channel to reach 1million followers
  • Significant increase in engagement rate year on year
  • Outperforming similar accounts in the same niche

Dan was a huge help for LIV Golf’s TikTok strategy. He was able to take existing content and reshape it into high-performing, platform-optimised videos that drove engagement. His understanding of TikTok trends, audience behaviour, and creative editing made a real impact on our social presence. A true pro and a pleasure to work with.

Andy O'Reilly

Senior Digital Channels Manager - LIV Golf

Next Project

Australian Championship

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