The North East is undoubtedly a hotbed for football and I channelled this passion in the region, overhauling the image of County Cups and attracting all-time high interest in the competitions with a focus on digital marketing and branding.

The Northumberland Football Association is one of the oldest footballing governing bodies, founded in 1883, and sitting under The English FA. It’s flagship Senior Cup event is held at Newcastle United’s St James’ Park each year in May.

The digital marketing principles and branding for the cups are still used in their strategy today as the competitions continue to grow.