Rebranding and promoting the historic County Cup competitions.

Senior Cup Final
minor cup
senior cup programme inside cover2
senior cup programme inside cover
nfa awards
nfa awards cap

The North East is undoubtedly a hotbed for football and I channelled this passion in the region, overhauling the image of County Cups and attracting all-time high interest in the competitions with a focus on digital marketing and branding.



The Northumberland Football Association is one of the oldest footballing governing bodies, founded in 1883, and sitting under The English FA. It’s flagship Senior Cup event is held at Newcastle United’s St James’ Park each year in May.



The digital marketing principles and branding for the cups are still used in their strategy today as the competitions continue to grow.

Services Provided

  • Digital marketing
  • Rebranding + Brand guidelines
  • Print design
  • Livestream production
  • Event photography


  • All-time record attendance for County Cup final
  • Match Facebook stream with 7,100+ live viewers
  • Quadrupled social media engagement
  • Sell out end of season awards dinner
Cup Competitions Rebrand

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