HULL KR x CONNEXIN

Leading the digital brand activation in the run up to the Rugby League Challenge Cup final.

Working with Connexin’s retained marketing agency, I was brought on board to lead on social output for Hull KR’s front-of-shirt sponsor in the build up to the Challenge Cup final at Wembley Stadium.

 

I worked with the players on activations before the big game and travelled with the team to Wembley – creating social-first content for Connexin channels and delivering unprecedented exposure for the fibre broadband company during the week-long campaign.

 

Connexin have since signed a long term agreement with the Super League club after the success of the Challenge Cup final.

Services Provided

 
  • Sponsorship activation
  • Vertical video production
  • Content strategy

Outcomes
  • Launched TikTok account, exceeding existing follower base of other accounts in just one week.
  • 430k views across all channels on Challenge Cup final week.
  • Established and streamlined relationship with Hull KR to collaborate/promote Connexin posts.

Dan is a creative, hard working and highly skilled individual and is always the first person I approach when I need any support in digital and social media. Having worked and entrusted Dan with a number of briefs working on major brands in sport - I can’t recommend him highly enough. Not only is he aware of the current trends and latest developments in his space, he is also highly trustworthy and able to gain and build the trust of the clients he works with.

Pete Maxwell

Director - Flip (Connexin's retained agency)
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Next Project

York City FC: Centenary

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