York City's viral digital campaign to honour their historic old ground and mark their stadium move.

Views on social media and counting...​

The Farewell Bootham Crescent campaign is one of my proudest pieces of work, with over 1million views in the first few days of launch and worldwide attention for my hometown club who play in England’s non-league.


York City Football Club left their iconic old ground Bootham Crescent in 2021 and to mark the occasion I produced a short film in collaboration with the club and fans to bid farewell during the Covid-19 pandemic.


Spin-off revenue streams were formed from the campaign, such as the Bootham Crescent Gin and a full line of merchandise.

Services provided
  • Videography
  • Social media assets
  • Campaign management
  • Over 1million views on launch film.
  • Coverage from BBC Look North, ITV Calendar, TalkSPORT, The Guardian and the Yorkshire Post.
  • Drinks collaboration with York Gin sold out in under 30 minutes.
  • Activation in city centre with club wall art at Spark boxpark.

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