FAREWELL BOOTHAM CRESCENT

York City's viral digital campaign to honour their historic old ground and mark their stadium move.

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Views on social media and counting...​

The Farewell Bootham Crescent campaign is one of my proudest pieces of work, with over 1million views in the first few days of launch and worldwide attention for my hometown club who play in England’s non-league.

 

York City Football Club left their iconic old ground Bootham Crescent in 2021 and to mark the occasion I produced a short film in collaboration with the club and fans to bid farewell during the Covid-19 pandemic.

 

Spin-off revenue streams were formed from the campaign, such as the Bootham Crescent Gin and a full line of merchandise.

Services provided
  • Videography
  • Social media assets
  • Campaign management
outcomes
  • Over 1million views on launch film.
  • Coverage from BBC Look North, ITV Calendar, TalkSPORT, The Guardian and the Yorkshire Post.
  • Drinks collaboration with York Gin sold out in under 30 minutes.
  • Activation in city centre with club wall art at Spark boxpark.
Bootham Crescent art installation at Spark: York Boxpark
Limited edition Bootham Crescent Gin collab with York Gin
Final edition programme for Bootham Crescent charity match
Old tunnel beneath the Popular Stand at Bootham Crescent
Wooden seats in the Main Stand at Bootham Crescent
Press Seats at Bootham Crescent
'Y' zone sign in the Popular Stand at Bootham Crescent
TV Gantry at Bootham Crescent
Final Light switch off at Bootham Crescent
A spectator on final day walk around Bootham Crescent
A spectator on final day walk around Bootham Crescent

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