A campaign marking the anniversary of Blyth's 1977 giant-killing cup run.

I devised and managed the campaign which saw famous FA Cup giant-killers Blyth Spartans obtain national coverage on BBC’s Match of the Day on the anniversary of their 1977 cup run.


Spin off revenue streams were formed such as a replica retro shirt and replica matchday programme, both of which were successful and sold out. The club also held a designated anniversary fixture which saw the largest crowd of the season.

Services Provided

  • Campaign management
  • Social media assets
  • Print design



  • Video feature aired on BBC’s Match of the Day
  • Sell out of both initial print run and rerun of replica programme
  • Sell out of replica 1977 retro shirts
  • Stories published in The Chronicle, When Saturday Comes, The Non-League Paper, Mirror Online and Game of the People

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