EUROSPORT

Delivering record-breaking digital coverage of the Australian Open and Roland Garros.

Eurosport holds the official TV and digital rights for the Australian Open and Roland Garros in Europe, and as a team we harnessed the live feed to cover every angle of the tournaments.

 

I coordinated with producers on the ground, worked with exclusive live footage and interviews and strategized publishing across channels in multiple languages.

 

Both events returned all-time high digital engagements on tennis coverage, leading to spikes in reach across all Eurosport channels.

Services Provided

 
  • Social media production
  • Content strategy
  • Live match clipping + coordination
Outcomes
 
  • Instagram video views + engagement doubled vs. previous year’s Australian Open.
  • Coverage resulted in 30% uplift in streaming across Europe.
  • Roland Garros viewership grew by nearly half (+48%) the previous year.
  • Eurosport Instagram reached 1 million followers.

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