Delivering record-breaking digital coverage of the Australian Open and Roland Garros.
Eurosport holds the official TV and digital rights for the Australian Open and Roland Garros in Europe, and as a team we harnessed the live feed to cover every angle of the tournaments.
I coordinated with producers on the ground, worked with exclusive live footage and interviews and strategized publishing across channels in multiple languages.
Both events returned all-time high digital engagements on tennis coverage, leading to spikes in reach across all Eurosport channels.
Services Provided
Social media production
Content strategy
Live match clipping + coordination
Outcomes
Instagram video views + engagement doubled vs. previous year’s Australian Open.
Coverage resulted in 30% uplift in streaming across Europe.
Roland Garros viewership grew by nearly half (+48%) the previous year.