BRITISH CYCLING

Social media production during the Olympic and Paralympic games.

I bolstered the digital output for the GB cycling national governing body with social-first content from the Olympic and Paralympic games in Paris.

 

Events included: Road, Track, Mountain biking and BMX in both mens and womens.

 

Team GB won 33 medals in both games Games with every second covered across British Cycling channels.

Services Provided

 
  • Social media production
  • Live content coordination
  • Content strategy
Outcomes
 
  • Content distributed to over 60 million in three weeks.
  • 10x in page conversations on Facebook over the period.
  • 14% increase in TikTok following over the period.
  • Uptake in paid memberships over the period.

Thank you so much for all your help over the last couple of months! I speak for everyone when I say you’ve been a brilliant addition to the team, an incredibly valuable member of the content crew, and we are very grateful for all your support and hard work.

Tom Lush

Content Lead - British Cycling

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Juventus Football Club

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